Every year Maybelline have to produce a lot of educational content. But the format of makeup video lessons is overused and also has become so boring..
That's why together with the brand team we created
an interactive youtube-show, which showed girls'
makeup tips & tricks.
Maybelline New York.
Makeup in the city
Reportages from
NY Fashion Week
Collaborations
with bloggers
A SHOW instead
of boring lessons
Interactive formats
with a choice